Technology wins only if it can appease users. Every new technology is born out of customer experience analysis. Today’s customers have more choices, information, and power than in all of human history. In 2020, customer experience will overtake price and product as the key brand differentiator. To make a fortune out of customer experience, you need to leverage digital technologies and offer an omnichannel experience to your customers.
A bad experience forces the customer to switch from A to B. Not only should you identify and invest in the right technology, but make an emotional connection to craft human experiences that drive customer satisfaction and differentiate you from your rivals. These stats prove why.