Brand equity has always been a significant focus for B2C companies — however, it is also an important performance metric for the B2B sector. Yet, “25% of B2B CMOs consider Brand Awareness an important marketing metric, only 15% believe Brand Equity is important.”
Change resistance and other roadblocks can delay a change initiative– or worse yet, cause it to fail. Change management assessments not only identify sources of resistance but help you develop a more effective change management plan – and overall project plan.
While widespread hiring of CAOs is not a reality today, it doesn’t appear to be too far off. With recent examples of outages due to automation breakdowns making the headlines, as well as the growing complexity of IT Operations, the need for an individual or centralized team that can deliver automation engineered from the top is growing.
Robotic process automation (RPA) is everywhere. Businesses are talking about it, analysts are writing about it; RPA has appeared in articles in Forbes and McKinley and The Wall Street Journal. You can hardly mention digital transformation without hearing about RPA. But are there downsides to using RPA?
The healthcare industry is undergoing an enormous transformation. This transformation is being driven by one core idea; expectations of patient care and wellness are changing. Technology is enabling healthcare organizations to reimagine how care is delivered and managed for the long term. From delivering highly personalized patient experiences and empowering care teams to coordinate care…
In light of widespread concern about disruptions to business and social functioning due to the COVID-19 coronavirus, Routeget has reviewed our operations and policies to understand the impact of foreseeable COVID-19 related events, including “lock downs” in our local operating areas, school closures, and India Lockdown. We are confident that Routeget can weather the expected…
Microsoft has announced the Microsoft 365 Personal and Family Subscriptions, the first consumer offerings from Microsoft 365. We’re pleased to follow up here to inform our customer about the announcement related changes to Office 365 subscriptions for small and medium-sized businesses—and to Office 365 ProPlus.
Public health organizations are chartered with ensuring the health and well-being of individuals, families, and communities. Their scope of responsibility is wide-ranging and varies from country to country, and they are required to provide direct healthcare services to their citizens, including epidemiology and disease prevention. In the area of providing care, public health organizations, along…
Legend has it coffee was first discovered by a curious goat herder in North Africa. Intrigued by the invigorating effect coffee beans had on his goats, he sampled some himself. The herdsman’s newfound energy was soon observed by a religious man who took a very keen interest in the stimulating qual…
Going through a merger or acquisition can be an exciting and emotional time. There are many questions surrounding new roles, business channels, production, compensation and sales territories. Think of it as driving a race car and changing the engine at the same time with the driver not knowing where the road ends. Successful M&A planning…